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Gulf Lady -   Energy Sector Brokerage Business

As a facilitator, Gulf Lady provides the following services to assist its clients develop and expand businesses, particularly in the emerging energy markets in the Gulf of Guinea.

Energy (oil, gas, power) Finance - e(3) Finance Window is a unit of Gulf Lady that screens out clients' projects by conducting preliminary reviews and evaluation of a project's concept paper, business plan, including financial and investment plans, and other documents for the sole purpose of determining whether the client's project is bankable, commercially viable and is ready to undergo further scrutiny and evaluation by financial institutions and equity investors.

Depending on the findings, Gulf Lady can represent the client to financial institutions, or offer technical assistance by repackaging the documents prior to representing the client before institutions.  The preparation work prior to introducing the client to financial institutions or investors normally includes some or all of the following activities, depending on the type and size of the project, geographical location, experience of sponsors, and comprehensiveness of business plan provided by the client in Phase One:

Phase One: Preliminary Due Diligence Session                            (One-On-One Executive Session)                               

In Phase One, a preliminary due diligence session is held with the client's executive or project management team or individual representing the client.  The objective is to capture a comprehensive scope of the business and project that the client is seeking capital to start-up, expand, restructure or divest. This session is called: One-on-One Executive Session.  Gulf Lady's One-On-One Executive Session is broad in scope and aims to ensure that the client understands the relevance of the technical assistance that will be conducted through research, analytical and advisory work to present in a complete package for evaluation by financial institutions and investors.  This outcome of this session determines the next steps and the scope of work that is necessary to move forward.  The following areas are normally reviewed and discussed during the One-on-One Executive Session:

  • Concept Document and Business Model
  • Products and Services
  • Program Evaluation and Assessment
  • Program Design and Implementation Plan
  • Deployment Plan
  • Retention Plan and Strategy
  • Management & Executive Team Review
  • Human Resources Management and Strategy
  • Capacity Building Plan
  • Pro-Forma Financial Statements
  • Growth Strategy
  • Financial Strategy
  • Exit Strategy
  • Other strategies development and business planning
  • Advisory, Recommendation & Next Step Activities
  • Phase Two - Part A: Feasibility                                                (Intensive Review and Evaluation & Assessment)

    Often times, clients fail to consider relevant information that is normally articulated through feasibility studies that are used as supporting documents for review by financial institutions and investors.  Negligence in providing information necessary for sound evaluation is often times considered a negative and will negatively impact the outcome of an evaluation conducted by financial institutions and investors.  Gulf Lady reviews the following documents to help determine the thoroughness of feasibility documents presented by the client and to determine if the conclusions of the feasibility studies are considered in the business plan provided by the client.  Depending on the type of project, most of the following areas will be reviewed Gulf Lady from documents provided by the client:

  • Market & Industry Reviews
  • Environmental Studies
  • Technical Feasibility Assessment
  • Program & Operation Plan
  • Risks Management Plan
  • Financial Plan (including debt/equity structure)
  • Collection Plan
  • Repayment Plan and Currency Issues
  • Reinvestment Plan

    Phase Two - Part B:                                                                       Market, Industry, and Country Reviews & Analysis

    In addition, the micro and macroeconomic statistics are considered to help determine further feasibility. For projects located in political risky locations, political variables are particularly of concern to the financial evaluator.  The client must clearly identify country risks and propose a risk mitigation strategy in the business plan presented for evaluation.

  • Market and Sector Specific Variables
  • Macroeconomic and Political Variables
  • Phase Three: Preparation of Supporting Documents

    Gulf Lady prepares the following to support clients business plans and to be used as supporting documents for evaluating the project by financial institutions and investors.

  • Market & Industry Reviews
  • Country Reviews
  • Economic Feasibility Studies
  • Social Impact Assessments
  • Environmental Assessments
  • Pro-Forma Financial Statements (Balance Sheets, Income Statements, Statement of Cash Flows)
  • Risks Analysis
  • Sensitivity Analysis
  • Benchmarks and Ratio Analysis
  • Performance Measures and Performance Management
  • Strategic Plans
  • Business Plans
  • Program Plans
  • Project Plans
  • Exit Strategies
  • Financial Plans & Strategies
  • Reinvestment Plans & Strategies
  • Phase Four: Representation before Financial Institutions and Investors

    Gulf Lady provides the following to facilitate the process to successfully securing financing for its clients.

     

  • Presentation of Plans
  • Application Process
  • Review Commitment Letters or Letters of Interests
  • Preparation of Additional Supporting Documents (as needed, by Review Committee of Financial Institutions
  • Negotiation
  • Disbursement

     
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